BUS508 Week 10 Assignment 5 rubric Product and Operations Category Manager Analysis


1. Find 1-2 related articles and identify what aspects of the articles will help with your SWOT analysis. 
Provides article(s); thoroughly explains their relevance to the assignment using logic and specific information from the article(s). Demonstrates excellent understanding of SWOT research and analysis

2. Identify 1-2 of Target’s strengths in comparison to Walmart and explain your rationale. 
Identifies strengths; thoroughly explains reasoning using logic, specific information from the course, personal experience, and article(s). Demonstrates excellent understanding of SWOT research and analysis.

3. Identify 1-2 of Target’s weaknesses in comparison to Walmart and explain your rationale. 
Identifies weaknesses; thoroughly explains reasoning using logic, specific information from the course, personal experience and article(s). Demonstrates excellent understanding of SWOT research and analysis.

4. Identify 1-2 possible opportunities Target has to be more competitive with Target and explain your rationale. 
Identifies opportunities; thoroughly explains reasoning using logic, specific information from the course, personal experience and article(s). Demonstrates excellent understanding of SWOT research and analysis.

5. Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart and explain your rationale. 
Identifies threats; thoroughly explains reasoning using logic, specific information from the course, personal experience and article(s). Demonstrates excellent understanding of SWOT research and analysis.

6. Determine which company – Target or Walmart – is best positioned to come out ahead in the long run and explain your rationale.  
Chooses and company and thoroughly explains reasoning using logic and specific information from their SWOT analysis.  Demonstrates excellent understanding of SWOT analysis.

7. Conduct a SWOT analysis for your company and one of its biggest competitors.  
Identifies strengths, weaknesses, opportunities and threats; and thoroughly explains reasoning using logic, specific information from the course, and personal experience.  Demonstrates excellent understanding of SWOT analysis.

8. Write in a professional manner using correct grammar and spelling and appropriate citations. Writing is excellent. Tone is professional and sophisticated. Shows logic, clarity, and consistent formatting. Contains no spelling or grammatical errors and work is cited consistently so that the reader can locate the work cited.